Above: Cara Delevingne modelling her Taupe Silky Classic Calf – with Lion Rivets handbag –Mulberry
I am one for the price cuts that Mulberry is inducing as I am a fan of the brand but since my purchase of a Mulberry hand bag back in 2008 – I must say the prices have risen to maintain the exclusivity of the brand & its consumers!
Bruno Guillon Former Chief Executive of Mulberry increased the value of the Mulberry prices in order to preserve consumers who were purchasing from ‘Pricerier’ brands! …
However, the demand for lower priced ‘branded’ products has increased in this modern society – due to the uprise of more economically efficient individuals…
-People have begun to sport the Michael Kors of the fashion world.
Above: Cara Sporting her Green Quilted Nappa Handbag – Mulberry Collection
What are your thoughts on the Mulberry Price cut & do you believe that the price cuts will draw in a wider consumer range?
– & will the introduction of Delevingne’s Mulberry Handbag collection in February 2014 draw in a wider consumer base of younger Fashionistas in the long run?
Lots of Love ❤
I am Serenel