I am so touched and blessed that myself and Asta were kindly invited to have been involved in such an amazing event that happened earlier this week in association with Exorex & Satellite PR (Whom I’ve worked with before on my Sudocrem handbag essentials post)!
The #IAMBEAUTIFUL Event focussed on the skin condition; Psoriasis, and focussed on the story of a brave Sufferer of the Skin Condition, Gorgia Lanuzza, aged 25.
‘ Psoriasis affects between 2 – 3% of the UK population, and is characterised by red, flaky patches of skin covered with silvery scales. And in a world where perfection is everything, it can make the sufferer feel overwhelmed and lacking in confidence ‘
The #IAMBEAUTIFUL campaign is run in collaboration with Giorgia & Exorex to discuss and prove that the image of what social conventions have proven to find beautiful isn’t always what true beauty is and to challenge the norm in what beauty is & to show that people are only human and their skin conditions, imperfections and characteristics are all part of their identity and not things to be ashamed off, and in natural fact to prove that all of this is…. is true beauty!
The event focussed on a Seminar with Giorgia Lanuzza who discussed the true meaning of beauty & spoke about her battles with Psoriasis.
‘ My psoriasis looks like red, raised spots, and I felt so self-conscious about the condition – that it was ruining my life,’ explains Giorgia. ‘ Finally I have come to terms with my skin and have realised that I am beautiful. I’m proud of my psoriasis as it reminds me that I’m strong.’ (Me & Gorgia photographed Above, confidently lifting her skirt up and revealing her Psoriasis! )
Having suffered from Eczema most of my childhood & teenage life I found this event very inspirational as it reminded me a lot about my past, as for a long time in my younger years I always wanted to hide my self as my skin condition took over my arms, my legs, my under eyes, my neck & my ears. I always felt ashamed & was misunderstood. I used to feel so self conscious it always prevented me from dressing the way I wanted & was always covered up hiding my flaky, red skin! I then started accepting myself & my skin condition and even stopped feeling hard on myself as it was something I couldn’t control & let my self breathe! I realised that I wouldn’t let this control my life and since then I’ve been more content with myself and realised that my Eczema made me into the person I am today! …. As I’ve become an adult the skin condition has become more manageable and it only sometimes pops up around my neck area and under my eyes, but I control the rash with some creams that involves using Tropical Corticosteroid‘s which completely remove any signs of the Eczema!
The event also drew focus to Giorgia’s art with 97% of her body being covered in Psoriasis, she decided to create a body of self portraits in photograph form to represent her body image and skin condition in a positive way & to challenge our perception on conventional beauty, and indeed she has done that, and proven that beauty is represented in everyone, and within their characteristics… because it makes us who we are, and that proves we are all beautiful in our individual and unique ways!
‘ For me, it’s photography,’ says Giorgia. ‘ Taking pictures enables me to continually appreciate the beautiful side of life, as well as washing away the everyday stresses of life. After years of feeling like psoriasis ruled my life, I have taken back control and can see that I Am Beautiful – and so are you.’
‘ Psoriasis is a life-long condition, and many find coping with outbreaks to be hard. We hope hearing Giorgia’s story helps people to make peace with their condition: her positive attitude can be an inspiration to us all, whether we are affected by psoriasis or not. ‘ – Dawn Spiby – Exorex Brand Manager.
The event also drew focus on a talk with world Renowned Self Portrait artist and Photographer Brock Elbank that presented a portfolio of images that he has captured beautiful people from around the world that had freckles, named the #freckled project & showed beauty in a new light, and drew upon each subject’s characteristics & own individual achievements that people often miss when they look at someone, and draw stereotypes based on their first impressions. The project was aimed to show that everyone is beautiful, and that anyone can achieve what they want in life, and that the subjects of his portraits didn’t stop achieving what they wanted in life because they weren’t viewed as conventionally beautiful!
The event also included a little seminar & talk with Mindfulness expert Suryacitta Malcolm Smith! The talk focussed on letting go of negative thoughts and being at one with yourself & involved a task that enabled all the participants to remain quiet for 2 minutes…. as we as humans are often distracted by things on a daily basis, and get lost in our daily routines, we often forget to take a little break and enjoy the little things in life.
My Man Asta, really got involved in this part of the event and spoke about his views, and agreed with Smith’s teachings on people forgetting that beauty lies within the everyday, and that people miss that they need to be more social and enjoy life more instead of being too wrapped up in their busy lives, that they lose out on life’s beauties, enjoying and spending time with your friends, family, loved ones and spreading love, care & kindness and just appreciating the little things in life!
*We also left the event with a thoughtful and generous gift box that body stated the I AM BEAUTIFUL quote on the front of the box, which myself & Asta loved! & the box included a lovely range of thoughtful presents including; A postcard with one of Giorgia’s self portrait images on the front, two cards stating I AM BEAUTIFUL & I AM STRONG.… Very motivational words! A Dept.Store for the mind – Notepad A Dept. Store for the mind – Simple reminder stickers that have a lovely range of common sense sayings that will help you through the day 🙂 , a beautiful set of Faber Castell colouring pencils (which I adore as it releases the inner artist within me)!!! A Kabloom – Grow your own Star Flowers which will grow a vivid blue edible star shaped flower anciently known as Borage, that is known to gladden the heart ❤ 🙂 !!! & a book named ‘ Happiness and How it happens: Finding Contentment through Mindfulness ‘ by speaker & writer Suracitta Malcolm Smith!
I want to dedicate the end of my post to my man Asta, and would love for you all to check out his Instagram page, and soon to launch Blog! Asta is an amazing Photographer & documents Architecture, nature through still life imagery & videos!
*PR SAMPLE | All items that are Marked with an Asterix are PR samples/Gifts/ Competitions |This is a sponsored post by Satellite PR!
| Photography was taken by Myself & Asta |
I hope you’ve enjoyed my #IAMBEAUTIFUL Event blogpost!!!
I know that this is a different type of blogpost here on I Am Serene L, and that I’ve shared a bit more about my personal life and battles with Eczema, I just hope that with inspiration from attending this event, and the support of Asta, my Loved ones and Family that I can be more open about my life and let you all in a bit more about me & my life! ❤
Do any of you suffer from any skin conditions that have prevented you from fully being able to express yourself???
*Also I’ve teamed up with Brantano Footwear on a Facebook competition where you can win Sketchers for the whole family, by Liking and Sharing their Competition on Facebook. To Enter please Click Here!
The Competition is open for UK Residents only.
The Winner will win 4 pairs of Skechers. Competition closes on the Midnight of the 19th June 2016. Good Luck! For Full T&C’s press here!
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Lots of Love ❤